Four roles, four case studies
What each brand needed, what I did and what came out of it. Only what I can stand behind.
Voice SY
Head of Marketing, 2026 to now
The brand and my role
Voice SY is a telecoms company that designs custom voice systems for businesses, from small startups to multinational contact centres. I lead its marketing.
The problem
The buyers range from startups to large contact centres. Reach alone does not win them. The real work starts after the campaign, when interest has to turn into a conversation.
What I did
I lead the marketing function. I hire and lead editors, callers and sales executives who move fast and keep quality high, so marketing and sales speak the same language.
Digital Art Umbrella
Social Media Manager, Mumbai, 2024 to 2026
The brand and my role
Digital Art Umbrella is a creative agency. I ran social media for its clients and owned what got posted and why.
The problem
Restaurants, cafés and lifestyle brands need an online presence that feels real, and that brings footfall, orders and loyal customers.
What I did
I planned and directed café and lifestyle shoots, then ran the posting calendar from shoot day to publish day. Some of the reels are below.
Reels from café and lifestyle shoots. The venues shown are shoot locations, not client names. Tap a reel for sound.
JR Technologies Web
Web Consultant, Kolkata, 2022 to 2024
The brand and my role
JR Technologies Web is a web and marketing studio that builds and markets websites for businesses in Sydney and Melbourne. I advised its clients.
The problem
A website only helps when it turns visits into enquiries. That means landing pages, clear next steps and follow up.
What I did
I advised clients on their sites and on what happens after the click, from the landing page to the enquiry and the handoff to sales.
IPSS Global
Business Development Executive, Delhi, 2024
The brand and my role
IPSS Global is an outsourcing firm. I worked in pre-sales and sales.
The problem
A lead is not a customer yet. Someone has to guide it from first contact to a paying client.
What I did
I handled pre-sales and sales conversations and saw first hand how a lead becomes a paying customer.
The result
I took that sales view into every marketing role since, so campaigns are built around the close, not just the click.
Where it started
From 2021 to 2022 I was an Advisor at SBI Life Insurance, with face-to-face advice for families. It taught me the rule I still work by: earn trust before you ask for anything.
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