Hello, I'm
Head of Marketing at Voice SY
Saddaf Parveen
Brand & Revenue Strategist for
I help hospitality and lifestyle brands turn attention into bookings, orders and loyal guests, through sharp positioning, content that converts and the follow up that closes the loop.
Marketing that ends in revenue
Six things I bring to a brand, built across sales floors, web studios, agency social teams and a marketing department I now lead.
Brand Positioning
Get clear on who you serve and why a guest should choose you over the place next door.
Content Strategy
Photo, video and social content planned around what makes people book, not just scroll.
Social Media
Two years running social for agency clients, from the shoot day to the posting calendar.
Revenue Funnels
Everything after the click: landing pages, enquiries, follow up and the handoff to sales.
Business Development
A sales background, so the marketing speaks the same language as the people closing deals.
Team Leadership
Hiring and leading editors, callers and sales executives who move fast and keep quality high.
From attention to action to revenue
Most campaigns stop at reach. I follow the customer all the way to the booking.
Attention
Positioning and content that make the right people stop and look.
Action
A clear next step, a fast reply and no friction between the click and the enquiry.
Revenue
Follow up and a customer experience that match the promise the campaign made.
On set, on stage, on brand
Café shoots, crews, edits and startup events across Kolkata.
Thinking out loud
Articles and weekly notes on hospitality, brand and growth.
$5.38T to $7.23T, and still not everyone will win
Hospitality is growing fast. That does not mean every brand will. Guests decide long before they arrive, and your content is doing the deciding.
Read on LinkedIn ↗
From passion to helping brands grow
How loving content turned into helping restaurants and lifestyle brands win more footfall, more orders and more loyal customers.
Read on LinkedIn ↗
Why product and brand marketing should work together
Product marketing sells the product. Brand marketing keeps you in the customer's mind. Doing only one leaves money on the table.
Read on LinkedIn ↗Ready to turn attention into revenue?
Tell me about your brand and where guests drop off. I'll show you the path back to the booking.